Jacob & Co. Residences Noida – India’s First Branded Luxury Icon
When we talk about real estate, not every project is built for the masses — some are crafted to create history. The upcoming Jacob & Co. Residences in Sector 97, Noida, also known as Jacob & co noida, is exactly that. It may not be the “affordable” launch many homebuyers are waiting for, but it is a global statement project that will uplift the identity of the entire city.
While middle-class buyers might feel this project is out of reach, its arrival still benefits everyone indirectly by adding international brand value to Noida. Just as every global city has its architectural icons, Noida is about to get one too — a development that will put it on the world luxury map.
Jacob & Co. Residences Noida Location Advantage – Sector 97, Noida
Situated right at the heart of the Noida Expressway, Jacob & Co. Residences enjoys a premium position:
The Jacob & co noida residences are designed to cater to the elite, ensuring that luxury meets comfort.
-
Only 4.8 km from Mahamaya Flyover
-
Just 8 minutes’ drive from key city points
-
Overlooking Noida’s Skyline on one side and an 80-acre Golf Course on the other
This makes it one of the most enviable addresses in Delhi-NCR.
Project Overview
The project is being developed by M3M India in collaboration with Jacob & Co., the world-famous luxury watch and jewellery brand. Spread across 6.5 acres, the development will feature both residential and retail zones.
-
3 acres front retail space with India’s first Jacob & Co. flagship store
-
4 high-rise towers, rising nearly 40 floors each
Apartment Configurations
-
Tower 1: 3 BHK (2,500 sq. ft.), 4 units per floor
-
Tower 2 & 3: 4 BHK, 2 units per floor
-
Tower 4: Ultra-luxury 5 BHK (6,400 sq. ft.), 1 unit per floor, only 30 families
A total of just 270 residences makes this an exclusive low-density development.
What Does Jacob & Co. Bring to Real Estate?
For the uninitiated, Jacob & Co. is a celebrity-favorite luxury brand — adorned by the likes of Cristiano Ronaldo, Rihanna, and Salman Khan. Known for rare gemstones, precision watches, and bold designs, their entry into Indian real estate is bound to raise eyebrows.
But why does a jewellery brand matter in housing? Let’s look at Dubai’s Burj Binghatti Jacob & Co. Residences for context.
Inspiration from Dubai – Burj Binghatti
In Dubai, Jacob & Co. collaborated on the tallest residential tower on Earth — even taller than the Eiffel Tower and Petronas Towers. The project is instantly recognized for its diamond-shaped crown at the top, symbolizing unmatched luxury.
Jacob & Co. didn’t just lend its name; it actively contributed to:
-
Exterior crown design
-
Luxury interior finishes
-
Architectural finesse aligned with their ethos “Inspired by the Impossible”
This is the same design philosophy that Jacob & Co. will bring to Noida. Expect bold glass façades, diamond-inspired aesthetics, and interiors dripping with global sophistication.
Why Buy Jacob & Co. Residences in Noida?
-
Prestigious Global Address
Owning a branded residence means global recognition. Tell someone you live in “Jacob & Co. Residences” and they’ll recognize the name — whether in Delhi, Dubai, or Paris. -
Glass Façade Advantage
Unlike painted exteriors that peel every 3 years, glass demands minimal maintenance and keeps the project looking pristine for decades. -
Brand Reliability – M3M + Jacob & Co.
While M3M has seen ups and downs in the market, partnering with a global luxury brand adds unmatched credibility and buyer confidence.
Who Will Buy Jacob & Co. Residences?
With only 270 ultra-luxury units, the target buyers are very clear:
-
Celebrities & Public Figures – especially once Film City Noida gets operational.
-
South Delhi HNIs – looking for a globally recognized, high-class address close to Delhi.
-
Corporate Leaders (TCS, Microsoft, Infosys, etc.) – top executives who want exclusivity.
-
Startup Founders & Entrepreneurs – similar to how Camellias in Gurgaon became a magnet for new-age wealth.
-
NRIs – successful overseas Indians looking for a luxury homecoming base.
Price & Payment Plan
Jacob & Co. Residences is being launched at ₹32,000–34,000 per sq. ft., making it the costliest project ever in Noida.
-
3 BHK (2,500 sq. ft.) – ~₹8 Cr onwards
-
4 BHK – ~₹12–14 Cr
-
5 BHK (6,400 sq. ft.) – ₹20 Cr+
Payment Plan: 30:40:30 structure for flexibility.
Final Thoughts – Is It Worth It?
Projects like Jacob & Co. Residences are not judged by price benchmarks. They are not about “need”; they’re about desire and legacy. Just like Gurgaon’s Camellias launched at ₹16 Cr and are now considered ₹16 Cr “only”, Jacob & Co. could rewrite Noida’s luxury story.
Even if you can’t buy it, you can still appreciate what it brings: global recognition, luxury branding, and a new identity for Noida.
So, whether you are an investor, a luxury homebuyer, or simply a curious observer — this project is one to watch.


